“Our partnership with Avid streamlines the workflow for our joint customers with a pre-integrated solution,” said Avi Cohen, COO and Co-founder at LiveU. This interoperability, combined with MediaCentral | Stream, provides broadcasters with a fast, seamless and cost-effective way of ingesting IP content into MediaCentral, so they can quickly bring live content and news stories to audiences across linear and digital platforms.
MEDIACENTRAL THROTTLE NETWORK PORTABLE
With LiveU’s cloud-based solutions, media companies can accept incoming LRT feeds from any field unit, LiveU Matrix IP distribution platform, or existing portable field units from LiveU with the cloud integration module. This new capability provides a cost-effective and fast way to securely send streams over the internet, generated by LiveU field units using the secure LRT™ (LiveU Reliable Transport) protocol delivered directly into Avid production environments.
MEDIACENTRAL THROTTLE NETWORK TV
Broadcasters and content providers using MediaCentral | Stream, Avid’s powerful IP stream ingest solution for television news and remote live TV production, can now ingest live content from LiveU streaming directly into their workflows. MediaCentral is an open media workflow platform with an ecosystem of strategic partners that seamlessly integrates LiveU as well as Haivision and other SRT-enabled cameras or devices, encoders and mobile apps. This collaboration with LiveU, inventor and innovator of cellular bonding for transmitting high-quality live video, builds on Avid’s strategy to simplify on-premise and cloud-based production workflows and provide unparalleled openness for broadcasters and content providers. BURLINGTON, Mass., Ap(GLOBE NEWSWIRE) - Avid ® ( Nasdaq: AVID) today announced a strategic partnership with LiveU to enable the ingest of IP streams for television news and remote live TV production in Avid’s MediaCentral platform.
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